Beatfreeks x TikTok

The Testimonial

“We absolutely loved working with Beatfreeks – they really listened to what we wanted to achieve and responded with creativity, flexibility and dedication. The campaign was a huge success inspiring new ways of working across the business globally. Beatfreeks are experts at what they do and I look forward to working with the team again in the future.”

– Alex Rawle, Public Policy Manager

The Challenge

TikTok had a big idea to act on their commitment to protecting their community of over 1 billion from harmful digital content. They needed our help to strategise and deliver a campaign.

The Approach

 Beatfreeks supported TikTok to strategize and deliver the #FactCheckYourFeed campaign which will now be used as a template model for similar campaigns:

  • Conceptualised the name of the campaign #FactCheckYourFeed as part of #LearnOnTikTok
  • Produced 25 key creative briefs, bringing the core messages to life in partnership with 5 national subject matter expert organisations and TikTok; The Student View, DCMS, Citizens Advice, British Dietetic Association, Jo Cox Foundation.
  • Mobilized 18 diverse, established content creators to produce the videos for the campaign’s five phases; media and news literacy, financial literacy, vaccine misinformation, diet and exercise misinformation as well as ‘us versus them’
aaron-weiss-UhSZEG0iLFY-unsplash

The Results

As of campaign completion (24.9.2021), the campaign content had received:

  • 14.5M views
  • 34.7K likes
  • 3.4K comments
  • 2.1K shares 

Ready to make this kind of magic happen?
Let's do it.

Inspired? Want to hear more? Get in touch with Amy Clamp today for a consultation

Say Hi!

Zellig, Gibb Street, Birmingham, B9 4AT
0121 794 0207
info@beatfreeks.com

Brand & Design by BlowUp

© Beatfreeks Consulting Ltd (company number 09265142)

All Rights Reserved. The content of this website is protected by the copyright laws of England and Wales and by international laws and conventions. No content from this website may be copied, reproduced or revised without the prior written consent of Beatfreeks.

Designed by BlowUp

Javaughn Forde

Multi-Disciplinary

Sakshi Kumar

Visual Arts

The Rap Poet

Poetry,
Music

Mohd Jayzuan

Multi-Disciplinary

The Urbansong

Dance
Choreography

Projects Prodets

Poetry

Anika Christopher

Poetry

Adjei Sun

Poetry
Music

Blog

Formal Educational Resources

Non-Formal Educational Resources