“We absolutely loved working with Beatfreeks – they really listened to what we wanted to achieve and responded with creativity, flexibility and dedication. The campaign was a huge success inspiring new ways of working across the business globally. Beatfreeks are experts at what they do and I look forward to working with the team again in the future.”
– Alex Rawle, Public Policy Manager
The Challenge
TikTok had a big idea to act on their commitment to protecting their community of over 1 billion from harmful digital content. They needed our help to strategise and deliver a campaign.
The Approach
Beatfreeks supported TikTok to strategize and deliver the #FactCheckYourFeed campaign which will now be used as a template model for similar campaigns:
Conceptualised the name of the campaign #FactCheckYourFeed as part of #LearnOnTikTok
Produced 25 key creative briefs, bringing the core messages to life in partnership with 5 national subject matter expert organisations and TikTok; The Student View, DCMS, Citizens Advice, British Dietetic Association, Jo Cox Foundation.
Mobilized 18 diverse, established content creators to produce the videos for the campaign’s five phases; media and news literacy, financial literacy, vaccine misinformation, diet and exercise misinformation as well as ‘us versus them’
The Results
As of campaign completion (24.9.2021), the campaign content had received:
14.5M views
34.7K likes
3.4K comments
2.1K shares
Ready to make this kind of magic happen? Let's do it.
Inspired? Want to hear more? Get in touch with Amy Clamp today for a consultation