Coca-Cola identified a need to understand the changing behaviours of young people aged 18-24 post lockdown. Coca-Cola were particularly interested in understanding any behaviour changes that could impact how this group consumes as well as exploring future purchasing trends and needs.
Beatfreeks designed a methodology and approach for some in-depth qualitative data capture with 18-24 year olds across the UK. This project was carried out in four phases.
Beatfreeks shared an engaging and insightful report highlighting key findings and trends from the research as well as an interactive and insightful cross department Learning Lunch. These findings have now gone on to inform Coca-Cola’s future plans to help them better engage this audience.