Beatfreeks x Coca-Cola

The Testimonial

“Beatfreeks exhibited a creative approach to our brief at the same time as providing a quality service with tangible outputs. All the individuals are professional, energetic , articulate and passionate about what they do, which results in a service I would definitely recommend to other FMCG companies.”
  • Helen Hewlett, Business Insights Manager

The Challenge

Coca-Cola identified a need to understand the changing behaviours of young people aged 18-24 post lockdown. Coca-Cola were particularly interested in understanding any behaviour changes that could impact how this group consumes as well as exploring future purchasing trends and needs. 

The Approach

Beatfreeks designed a methodology and approach for some in-depth qualitative data capture with 18-24 year olds across the UK. This project was carried out in four phases. 

  • Phase 1: WhatsApp Diaries – 35 young people across the UK answered questions over a 2-week period
  • Phase 2: Focus Groups – Deeper dives into key themes with 16 people from phase 1
  • Phase 3: Creative Report – An engaging but informative report which details the key findings from the research
  • Phase 4: Learning Lunch – A company wide learning lunch where the key takeaways and insights from the report were presented in a fun, interactive way to boost engagement with Coca-Cola employees
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The Results

Beatfreeks shared an engaging and insightful report highlighting key findings and trends from the research as well as an interactive and insightful cross department Learning Lunch. These findings have now gone on to inform Coca-Cola’s future plans to help them better engage this audience.

Ready to make this kind of magic happen?
Let's do it.

Inspired? Want to hear more? Get in touch with Amy Clamp today for a consultation

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