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Greetings, all of you lovely glimmers of sunshine on this cold November day. Any of you got your heating on yet..??? 🥶 🥶 🥶
There’s a lot to cover (as always, these days. But hold tight, we’re nearly at the end of 2022… 😮💨) so grab a cuppa/coffee/a festive hot chocolate, buckle in and let’s run through it together.
Boomer-joke-of-the-year-award (sorry not sorry) goes to Musk after he walked into Twitter HQ to complete the deal… Not long after Musk’s buy-out, the use of the N-word across Twitter increased by 500% ⬆️ This, just after Musk declared that ‘comedy is now legal on Twitter’ 🙃 ⬆️ Shortly after that statement, he permanently banned several people for impersonating him on the platform *wearily tries to make sense of the new Twitter guidelines and what is classed as comedy* ✅ Some Twitter users took advantage of the fact that you could now buy your own Twitter-verified blue tick (they’ve since changed this feature, lol) and subsequently, ‘verified’ parody accounts briefly ran riot on Twitter
As if what’s been going down on the platform isn’t enough, things aren’t looking good INSIDE Twitter HQ either. In a leaked email to staff, Musk demanded Twitter employees commit to his new ‘extremely hardcore’ work culture or leave.  🖥️ Across other big-tech companies (Amazon, Meta, Snapchat to name a few) there’s been mass layoffs 🖥️ This article highlights the mistake many big-tech companies made in assuming that the ‘constantly online’ behaviour we saw throughout the pandemic would continue post-Covid. Just goes to show that user/consumer behaviour can never be assumed, eh? ************************************************************************************ In slightly lighter work-related news, here’s some good stuff around Gen-Z and the Future of Work. ➡️ Salary transparency is on the rise, and we have Gen Z to thank ➡️ Working with a Gen Z-er? THIS is what they think of your emoji use ➡️ Do your email sign-offs feel forced? Gen Z are embracing snarky email sign-offs in the workplace 🫶 ************************************************************************************
Across the pond, (we’re all about the GLOBAL news here too, ya know) Maxwell Alejandro Frost became the first Gen Z member of Congress Tweet courtesy of @MaxwellFrostFL Hopefully this is a step in the right direction of getting younger voices heard in the rooms where key decisions are made 👏
🥡 Deliveroo is launching a £2.5 million packaging fund which it claims will save over 400 tonnes of plastic packaging waste! 🇪🇸 From 2024, all students at the University of Barcelona will have to take a mandatory climate crisis module. ⚽ Fellow Brummie, Joe Lycett, made headlines this month when he appeared to shred £10,000 of his own money in response to David Beckham refusing the end his controversial involvement in the Qatar World Cup 2022. 🏆 39% of the young people that we spoke to said they would actually be boycotting brands who are sponsoring the World Cup this year. ************************************************************************************ (Saving the best ’till last, some may say) Giving subscribers a window into all things youth, pop and sub culture, National Youth Trends offers exclusive access to “the mood of now” – built on the big ideas, useful insights and creative inspiration of Young Disruptors from across the UK 🔥 You can find out more (and even book in a chat if you fancy it) about our National Youth Trends subscription here 👈👈👈  Don’t know about you but I’m needing another caffeine hit after ALL. THAT. INSIGHT. ☕I’ll be back in your inboxes next month for the final DL of 2022 (so emosh, right??) 🥹🥹🥹 See you then, you lovely lot.
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