Beatfreeks is an insight and strategy agency specialising in scaling relevance with young and diverse audiences.
We are experts in Gen Z and Millennial Trends and Insights, connecting brands and institutions to the largest generations in human history through world-class research, and actionable strategy.
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Over 50% of the world’s population is under the age of 30
30% of the world’s population is Gen Z (16-25)
All of Generation Alpha will be born by 2025
Have the most spending power of any generation ($3.37 trillion annual spend)
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By tapping into the hearts and minds of future generations, brands and institutions have an incredible opportunity to be culturally vibrant, deeply resonant and relentlessly relevant.
There are new rules being written, new normals being forged, new expectations and desires being unearthed.
It is young people who are writing these rules, setting these trends and leading the way.
Young people offer access to the future, now.
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