The Many Ways We Can Make Phenomena Happen Everyday

A very observant Theatre Director once said: “Art is not a mirror held up to reality, but a hammer in which to shape it.”


Creativity defined by The Oxford Dictionary (now known as Google) defines creativity as: “A phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting)”… But I think of it as a phenomenon.

Imagine if every single time we experienced something creative we referred to it as a phenomenon. Imagine a teacher’s school report saying: “Tom showed he could adapt the text to an acceptable level and displayed good creativity in his writing, it was phenomenal. “ Or at a job interview. Interviewer: “So Anika tell us some of your key qualities?” Anika: “Well I’m extremely driven and adaptable, I also value punctuality very highly. Oh and I also create phenomena on a regular basis.”

These tiny phenomena are feelings, ways of viewing the world, ways of finding solutions to problems in not so obvious ways and used as a powerful tool. My own creativity is closely linked to how I feel. Being full of energy and in the right place, with the right people at the right time is optimum for me. This is when I feel most creative, when I’m happy. This then reflects outwards and allows and encourages me to look at the world with my creative eyes, seeing creative potential in every situation.

Have you ever brought a yoghurt to work for lunch and forgot to bring a spoon, so you’ve had to create a makeshift device using an elastic band, a pencil and the lid? We’ve all done it! As humans we find solutions to problems and we use creativity to get there.


To use a very cliche phrase it’s about ‘thinking outside the box’. We can use creativity to be the trigger for change. A very observant Theatre Director once said: “Art is not a mirror held up to reality, but a hammer in which to shape it.“

Take a second and ask yourself what does creativity mean to you, be conscious of it, and start a phenomenon.

Written by Jay Crutchley

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