Young people are not always complying with the government’s guidelines around COVID. How do we make sure key messages get to them in a way that feels relevant?
Birmingham City Council asked Beatfreeks to create a time-sensitive campaign which would land public health messaging with 16 – 25s around COVID-19 and how to follow government advice to keep safe and well.
Decisions are being made on behalf of young people everyday, we need more inclusive leadership where young people are part of the decision making process.
The West Midlands Combined Authority commissioned Beatfreeks to recruit and manage the creation of its first young board, the second of its kind in the UK. This Young Combined Authority [link to twitter page twitter.com/wmyoungboard] brings together a diverse group of 15-25 year-olds to help the WMCA ‘see the world through the eyes’ of young people, to build political leadership capacity, and to involve young people in the devolution agenda.
Young people now will be HS2’s future customers; young people living in Birmingham now will be impacted by the train tracks being laid and stations being built. How do we make sure they have their say now?
HS2 worked with Beatfreeks to engage young people (14-25) in their site-wide vision. The starting point was a ‘hack day’ focused on how under 25s use ‘open space’ to understand what role a ‘station fit for the 21st century’ can play in improving the lives of young people.
Young people’s stories are not reaching the media headlines but under-25s will be the most affected group of people from COVID-19.
Beatfreeks went and asked young people aged 14-25 the impact COVID is having and will have on their lives. Off the back of this UK wide data gathering exercise, we launched a report analysing the trends, and offering recommendations. Within 3 weeks it had been downloaded nearly 1000 times.