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Beatfreeks’ May DL

Hello my DL babes, happy Harry-Styles-new-album-release-month… 🥳🥳🥳

Harry Styles Whistle GIF by Recording Academy / GRAMMYs

Welcome, welcome, welcome to May’s edition of the DL – your monthly insight mailer where we cherry pick the hottest happenings in youth culture and deliver them fresh to your inbox, helping you navigate the ever-changing landscape of youth trends, one DL newsletter at a time ✨✨

SO, let’s take a look at what’s happening with the largest generation in human history this month, shall we? 🧐

Magnify Sasheer Zamata GIF by Saturday Night Live

🔥🔥  HOT 🔥🔥

📺  Earlier this month, it was announced that Ncuti Gatwa will be taking over as the Doctor in Doctor Who.

Gatwa will be the first Black actor to play the role, and it is expected that due to his popularity amongst young people (he most recently won Outstanding Supporting Role for his portrayal of Eric in Netflix comedy-drama, Sex Education), his casting as the Doctor will win back some younger viewers to the BBC franchise.

Eric Love GIF by NETFLIX

📺  Reality-TV fave amongst Gen Z and Millennials, ITV’s Love Island, has ditched the fast fashion brands (I Saw It First and Missguided have sponsored the show in previous years) and has announced that eBay will be the show’s exclusive fashion sponsor for 2022.

eBay will be dressing the islanders in pre-loved fashion items, in a move that eBay’s Head of Fashion hopes will ‘change the conversation around sustainability.

❤️‍🔥
DL BONUS: Spotted in the TikTok wild this week – could this be an eBay seller whose listing has already been snapped up by the Love Island fashion team?? Keep all eyes peeled for the item on this year’s show 👀 👀

NOT 😪😪

The Prince’s Trust NatWest Youth Index has revealed that young people’s overall happiness and confidence has hit lowest point in the thirteen year history of survey.

The report also found that almost a quarter of young people (23%) in the UK agree they will never recover from the emotional impact of the pandemic.

Nearly a quarter (24%) of young adults have admitted that the cost-of-living crisis is the leading cause of anxiety in their life.

***

With everything that’s happening across the news right now, it’s no real surprise that a report from VICE has highlighted how trust in government, brands and media is at an all time low within Gen Z.

Does your brand fancy winning back that trust? The same report tells us that:

➡️  87% of Gen Z say they trust a brand that acts, doesn’t just talk
➡️  89% say they trust a brand that shows kindness and empathy
➡️  77% trust a brand that empowers and inspires them
➡️  61% would trust a brand that makes them laugh 🤳🤳🤳

Given that digital consumption has accelerated since the pandemic and we know 99% of young people actively use social media, it’s now more crucial than ever that young people are equipped with the knowledge and critical thinking skills to navigate their online communities.

*enter Beatfreeks* 🤩

Ctrl, Alt, Empwr is a, four day digital festival we are running next month (7th-10th June) to directly tackle online safety for young people across the UK.

Specifically crafted for both educators and learners, it features talks, panel discussions and Q&A’s from leading experts, influencers and young leaders.

The events are FREE. So choose one, or choose them all! Bring the young people in your network or share with your colleagues ✨So, what are you waiting for? Sign up below!

SIGN UP HERE
Ctrl, Alt, Empowr is part of a wider programme called Be Internet Citizens – a National programme delivered by Beatfreeks, supported by Google.org and Youtube – which aims to empower educators to equip young people with knowledge and skills around online safety and media literacy so they can become safe users of the web and positive voices online  💯
Finally, with 52% of Gen Z and Millennial employees willing to change jobs this year, here’s
another (yes, another) TikTok about Gen Z’s red flags in job interviews that I loved this month 😍***

Remember, if you fancy a chat to hear more about the services Beatfreeks deliver, learn about our work with young people or talk about how we can help your business, drop me an email!

Until next month, my lovely DL’ers 💕

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Peace and love

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