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10 things to know about Gen Z & Millennials ahead of the General Election
As we head into the general election 2024 (otherwise known as genny lec), Millennials and Gen Z are emerging as a significant voting block, holding 42% of the vote (Source: Society Watch 2024, Fig 1). The Gen Z share of the vote has also doubled from 7% in 2019, to 15% in 2024.
So how is this newly powerful group of voters preparing for genny lec 2024? Beatfreeks set out to explore this through a survey of over 1000 Gen Z and Millennials (500 Gen Z, 503 Millennials).
Here are 10 things that we think you should know about Gen Z & Millennials before genny lec 2024.
COMING SOON: LESSONS FOR BRANDS FROM GENNY LEC
What’s this got to do with brands, you say? Our data shows that brands are lagging behind traditional politics with Gen Z & Millennials when it comes to power, trust and voice. Get into it with us in our deeper dive report ‘lessons for brands from genny lec’.Â
Get in touch with us at bravethefuture@beatfreeks.com if you’d like to receive a copy.
